Looking at the success of the Mumbai Marathon and the Delhi Half Marathon, Procam spread the distance running revolution to the garden city of Bengaluru in 2008. Today, the event is the world’s richest 10 Km run and quite a few of the big names in sports have been the event ambassadors of the TCS World 10K, like Mike Powell, Marie Jose Perec, Carl Lewis, Maria Mutola, Linford Christie. The IAAF Gold Label Race consistently attracts the best elite runners as well as enthusiastic amateurs from across the globe.

The event has five different race categories – World 10k eliete, Open Run (10K), MAJJA Run (5K), Senior Citizens’ Run (4K) and Champions with Disability (4.2K).
Since its inception, one of the most striking features of the TCS World 10K has been its pioneering effort towards philanthropy. The event has raised in excess of INR of 45.16 crores since the first edition in 2008.
Superstar Puneeth Rajkumar has been the face of the event since 2012 and will continue in 2020 as well. Celebrating his continued association as the Face of the Event, he urged Bengaluru, to get on to the streets to #FeelthePride and sharing his thoughts, said, “The TCS World 10K over the years has encouraged a healthy lifestyle amongst all. But most importantly, the event has truly managed to bring the community together as a collective, a proud collective of hosts. It is this sense of belonging that we invite you to #FeelthePride in our city and call Bengaluru your home with pride.”