Run for the Mountains

Let’s run to celebrate International Mountain Day 2020 with your community and friends because #MountainsMatter.

This year’s theme for International Mountain Day is protecting mountain biodiversity. So let’s celebrate their rich biodiversity, as well as address the threats they face.

Tourism-related services such as trekking, skiing, agricultural experiences, culinary tours and cultural heritage walks, which allow visitors to discover unique aspects of the mountain, can boost local economies, improving livelihoods. However, it is crucial that tourism is sustainably managed in order to prevent the degradation of fragile mountain ecosystems.

Over-tourism, surpassing the carrying capacity of a destination, has always been the key issue of tourism in India. Every summer, the mass inflow of tourists towards the hill stations has often led to specific negative externalities such as inappropriate and dangerous construction, poorly designed roads, inadequate waste management, air and water pollution, loss of natural resources and biodiversity, vehicular traffic and an increasing carbon footprint, among others.

Let’s raise awareness about the conservation of mountains, and the sustainable use of scarce resources from mountain areas. Let us protect indigenous cultures, traditions and knowledge by using mountain products ourselves. Finally, let’s resolve to conserve mountain biological diversity, for the well-being of mountain dwellers and our own well-being.

Inclusions
• Specially customized Photo-Frame to share on Social Media.
• Unique E-bib (which may be printed and pinned up)
• Beautiful Finisher E-certificate.
• Beautifully designed E-medal
• Leaderboard to track your performance vis-à-vis others
• For every km you run we will be contributing ₹5. So every Km counts!